Tentree Brand Book
Illustration, Page Layout, Copy Writing
Tentree is a clothing brand focused on sustainability. The goal of this personal project was to highlight the brand’s successes as well as educate individuals on the efforts of the brand.
The Challenge
To highlight tentrees expanding ethics and sustainability efforts.
The Approach
Tentree's belief that big change starts small is reflected throughout their current branding; however, this message isn't consistently evident to all their consumers.
I created a booklet showcasing tentree and its unique and stylish products. It was essential to highlight their efforts towards sustainability in the production of their clothing line. This commitment to change needed to be reflected throughout the booklet to properly communicate the right message.
What I did:
Illustrations:
Hand-drawn illustrations were created for use throughout the booklet. Clothing, models, and the materials used in production were used in the layouts to provide a cohesive and visual understanding of the information being presented.
Page Layout & Copy Writing:
Achieving the right tone for the brand within the booklet was an essential aspect of the project. The copywriting provided a perfect opportunity to capture the brand's essence and infuse it into the booklet seamlessly.
Illustrations from the Tentree booklet were done in procreate to achieve an organic, hand drawn feeling to emphasize the brands tone
