Crank & Spoke Bicycle Brand
Branding, Illustration, Brand Standards, Page Layout, Copy Writing
Crank & spoke is a bicycle brand focussed on getting individuals excited about cycling, again. The brands main focus is to get adults back into cycling and provide a positive overall cycling experience for all.
The challenge
To develop a brand identity and brand standards, design cohesive, branded collateral for the new business, and advertise the brand through an effective marketing campaign.
A poster in a series designed to advertise crank & spoke uses same branded elements to excite the target audience
The approach
What I did
Logo & Branding:
The crank & spoke brand was designed to be upbeat and bubbly to replicate the excitement of riding your bike as a kid. This tone is introduced through the use of a bright, energetic colour palette, and the brand’s playful typeface.
The crank & spoke brand uses these bright, energetic colours to match the brands happy tone.
Brand Standards:
To accompany the brands new identity, a brand standards guide was developed in order to maintain a consistent presence for the brand. This is an integral part of the deliverables to ensure the correct message is being delivered.
Branded Collateral:
A number of branded collateral was created for the crank & spoke brand. Rules and guidelines were also put into place to ensure proper reproduction of each item.
Marketing/advertisements
A series of advertisements in different mediums were designed to reach the intended audience. Posters, rack cards, and social media advertisements were the final deliverables created to market crank & spoke’s new business.
